Every few years, a new technology arrives with a familiar narrative: this changes everything. For web designers and developers, AI is the latest entry in that long line — and depending on who you ask, it’s either a miracle or an existential threat.
I don’t see it that way.
After more than two decades designing and building websites, I’ve learned to approach new tools with a mix of curiosity and restraint. I’ve watched entire platforms rise and fall. I’ve adapted through major shifts in how the web is built, optimized, and maintained. AI fits squarely into that history — not as a replacement for experience, but as a powerful extension of it.
Used thoughtfully, AI doesn’t erase human expertise. It sharpens it.
The Fear Narrative Misses the Point
The loudest conversations around AI tend to focus on replacement:
- Will AI replace designers?
- Will AI build websites automatically?
- Will clients stop needing professionals?
These questions assume that web design and development are primarily mechanical tasks — that once the “how” is automated, the “who” becomes irrelevant.
In practice, that’s never been true.
Building a successful website isn’t just about producing layouts or writing code. It’s about understanding goals, tradeoffs, constraints, performance, accessibility, long-term maintenance, and business context. Those decisions don’t disappear when new tools arrive. If anything, they become more important.
AI can generate options. It can’t own outcomes.
How I Actually Use AI in My Workflow
I don’t treat AI as an all-knowing oracle, and I don’t hand over responsibility to it. I use it the same way I use performance profiling tools, debuggers, or design systems: deliberately, selectively, and in service of better results.
Here’s where AI fits into my day-to-day work.
Clarifying Thinking, Not Replacing It
One of AI’s most underrated strengths is its ability to help articulate thoughts that already exist but aren’t fully formed yet.
When I’m planning:
- site architecture
- content structure
- performance strategy
- technical approach
AI helps me pressure-test ideas quickly. I’ll explore alternatives, surface edge cases, or sanity-check assumptions — then decide what actually makes sense for the project at hand.
The decision still comes from me. AI just accelerates the thinking process.
Accelerating Research and Pattern Recognition
Research used to mean:
- dozens of tabs
- scattered documentation
- trial-and-error testing
Now, AI can quickly summarize patterns, explain tradeoffs, or highlight best practices — especially in areas like:
- accessibility requirements
- performance considerations
- CSS or JavaScript behavior
- SEO implications
This doesn’t eliminate the need for verification or experience. It simply reduces the time spent digging for signal in the noise.
Drafting, Refining, and Iterating — Faster
AI is particularly effective at first drafts:
- content outlines
- technical explanations
- copy variations
- structural suggestions
I rarely use AI output verbatim. Instead, I treat it like a collaborator that gets me from zero to “something workable” faster — so I can spend my energy refining, shaping, and aligning the final result.
This is especially valuable for long-form content, documentation, and client explanations.
Troubleshooting with Context
Debugging is rarely about one isolated issue. It’s about understanding how systems interact:
- themes
- plugins
- hosting
- caching
- front-end behavior
AI can help surface possibilities quickly, but the real value comes from pairing that with experience. Knowing which solutions are fragile, which scale, and which will create future maintenance problems is still a human judgment call.
WordPress Isn’t Going Anywhere — and That Matters
There’s a recurring assumption that AI somehow makes platforms like WordPress obsolete. The opposite is more likely.
WordPress continues to grow because it:
- adapts
- integrates
- evolves with new tooling
- remains human-configurable
AI doesn’t replace WordPress — it integrates into it.
For experienced developers, AI enhances workflows around:
- content creation
- performance tuning
- accessibility auditing
- development efficiency
But WordPress still relies on human decisions around architecture, UX, security, and scalability. Those aren’t going away.
Experience Still Sets the Ceiling
Here’s the part that often gets overlooked: AI raises the floor, not the ceiling.
It helps newcomers get started faster. It reduces friction. It lowers barriers to entry. All of that is good for the web.
But senior-level work isn’t about raw output speed. It’s about:
- judgment
- restraint
- systems thinking
- accountability
- long-term consequences
AI doesn’t replace those skills. It amplifies them for people who already have them.
Why I’m Not Afraid of AI — and Why You Shouldn’t Be Either
I’ve lived through:
- table-based layouts
- Flash
- early CMS platforms
- responsive design shifts
- performance revolutions
- block editors and visual builders
Each wave created fear. Each wave also created opportunity.
AI is no different.
The professionals who thrive aren’t the ones who resist tools — they’re the ones who integrate them thoughtfully without abandoning their principles.
What Clients Should Take Away From This
If you’re hiring someone to build or maintain your website, the question isn’t:
“Do you use AI?”
It’s:
“Do you understand what AI should — and shouldn’t — be used for?”
A professional who uses AI responsibly:
- moves faster
- communicates more clearly
- explores better options
- and still takes ownership of the result
The Bottom Line
AI hasn’t replaced my role as a web designer and developer. It’s made me sharper, faster, and more deliberate — while reinforcing the importance of human judgment and experience.
The web doesn’t need fewer professionals. It needs better ones.
Used correctly, AI helps us get there.