Industry Insights Blog

This is a curated selection of recent projects where design, engineering, and strategy intersect. Each example highlights practical problem-solving, performance-first thinking, and thoughtful execution — built to serve real users and real business goals.

AI as a Tool, Not a Threat: How I Integrate AI Into a Design & Development Workflow

AI doesn’t replace experience — it amplifies it. In this article, I share how I integrate AI into my web design and development workflow as a practical tool, not a threat, and why human judgment, systems thinking, and accountability still matter more than ever.

The Hidden Costs of DIY Website Builders (and When to Move On)

DIY website builders make it easy to start, but costly to grow. This article breaks down the hidden limitations of platforms like Wix, Squarespace, and Shopify — and explains why moving to WordPress with Kadence + Elementor Pro gives you full control, ownership, and long-term performance.

The Real Difference Between a Website Redesign and a Refresh

Not sure whether your website needs a refresh or a full redesign? Understanding the difference can save you time, money, and frustration. A refresh focuses on visual and usability updates within your existing structure, while a redesign rebuilds your site from the ground up to support new goals, features, and growth. This guide explains how to tell which approach is right for your business — and how to make the most of your next website upgrade.

How I Build Websites That Clients Can Actually Edit

Your website should empower you — not frustrate you. Too many businesses are handed sites they can’t update without calling a developer. I take a different approach, building clean, scalable WordPress websites that are easy to edit, fast to load, and designed for long-term growth. Learn how I create websites that put you in control, with intuitive tools, clear training, and a focus on usability and performance.

10 Questions to Ask Before Hiring a Web Designer

Hiring a web designer is one of the most important decisions for your business. The right designer can create a website that builds trust, supports growth, and reflects your brand — but only if you ask the right questions first. This guide walks you through 10 essential questions to ask before hiring a web designer, helping you choose a partner who understands your goals and delivers a site you’ll be proud to share.

When to Upgrade Your Hosting: How to Know It’s Time to Move from Shared to VPS or Dedicated Servers

If your website feels slow or struggles under growing traffic, it might be time to level up your hosting. This detailed guide explains how to recognize the signs that shared hosting has reached its limit — and what to expect when moving to a VPS or dedicated server. Learn how performance, scalability, and cost balance out so you can make a smart, future-proof upgrade.

When to Use Elementor vs Gutenberg

Choosing between Elementor and Gutenberg can define how you build, design, and manage WordPress sites. In this in-depth comparison, I break down when to use each tool, how they perform under real-world conditions, and where both fall short. Whether you’re a small business owner or a designer focused on scalability and speed, this guide helps you choose the right workflow — or even blend the best of both worlds.

Why Senior Designers Think in Systems

Great websites aren’t built page by page. They’re built as systems. Senior designers understand that scalable, maintainable work comes from patterns, structure, and long-term thinking — not isolated layouts.

Using CloudPanel to Manage WordPress Sites

Managing WordPress sites well means thinking beyond themes and plugins. In this article, I explain why I use CloudPanel to manage client websites — and how thoughtful infrastructure choices lead to better performance, stability, and long-term maintainability.

Why Mobile-First Design Is No Longer Optional

Mobile-first design is no longer optional — it’s the foundation of a modern, high-performing website. With most users browsing on phones and tablets, designing for mobile ensures faster load times, better usability, and higher search rankings. This article explains why mobile-first design matters for user experience, SEO, and conversions — and how to build a site that performs beautifully on every device.

Performance Is a Design Decision

True website performance isn’t achieved through plugins and hacks at the end of a project. It’s the result of intentional design decisions made from the very beginning — decisions that prioritize clarity, structure, and long-term reliability.

Do You Still Need a Website in the Age of Social Media?

Social media is great for visibility — but it’s not your business. Platforms like Instagram and TikTok can change overnight, limiting your reach or erasing your audience. A website, on the other hand, is digital real estate you own. It builds trust, credibility, and long-term growth while turning attention into action. This post explains why, even in the age of social media, your website remains the foundation of a lasting brand.