Overview
The Bernard Uhden Jr website serves as both a professional portfolio and a real-world demonstration of performance-first web development. The goal was to create a clean, confident digital presence that reflects senior-level decision-making — where design restraint, technical discipline, and user experience work together seamlessly.
Rather than relying on visual excess, the site focuses on clarity, speed, and structure — letting performance and craftsmanship speak for themselves.
Approach
Every aspect of the site was intentionally engineered to minimize friction and maximize responsiveness. The design favors clean layouts, thoughtful spacing, and typography that supports readability across devices. Visual elements are purposeful, never decorative for their own sake.
On the technical side, the site was built using a highly optimized WordPress stack, combining Kadence Pro and Elementor Pro in a complementary way — using each tool only where it adds real value. Images are served exclusively in AVIF format, dramatically reducing payload sizes without sacrificing quality. Fonts are carefully managed and subset for language support to avoid unnecessary overhead.
Caching, asset loading, and layout decisions were tuned to support excellent Core Web Vitals and consistent real-world performance — not just lab scores.
Key Features & Considerations
- Performance-first WordPress architecture with a VPS hosting environment
- AVIF-only image workflow for minimal payload and fast rendering
- Carefully managed typography using Adobe Fonts with limited language subsets
- Near-zero layout shift and minimal JavaScript overhead
- Modular layouts designed for easy iteration and long-term maintainability
- Consistently high PageSpeed and Lighthouse scores across desktop and mobile
Outcome
The result is a site that loads quickly, feels responsive, and remains stable under real-world conditions — even as content and features evolve. More than a portfolio, the site functions as a living example of how modern WordPress sites can be fast, refined, and scalable when built with intention.
