Overview
Finest Finds is an e-commerce website specializing in rare and collectible china sets. The project focused on improving site performance and search visibility within an existing SquareSpace environment — without redesigning the site or changing platforms.
The goal was to enhance speed, image quality, and SEO fundamentals while preserving the brand’s established visual identity and content structure.
Approach
Rather than introducing structural changes, the work centered on optimization and refinement. Large, unoptimized images were identified as the primary performance bottleneck, affecting load times, mobile usability, and search rankings.
Images were carefully reprocessed to significantly reduce file sizes while maintaining visual clarity — critical for a product-driven site where detail matters. SEO improvements focused on tightening on-page fundamentals, improving content clarity, and ensuring search engines could more easily understand and index the site.
All changes were made within the constraints of the SquareSpace platform, requiring a disciplined, platform-aware approach rather than custom development.
Key Features & Considerations
- Image optimization to dramatically reduce page weight without quality loss
- SEO improvements within SquareSpace’s native tooling
- Performance tuning focused on mobile usability
- Preservation of existing design and content structure
- Platform-conscious optimization without workarounds or hacks
Outcome
The result was a noticeably faster, more responsive site with improved search visibility — achieved without disrupting the brand or requiring a full redesign. The project demonstrates how thoughtful optimization can deliver meaningful improvements even within managed platforms like SquareSpace.
