Overview
Mercer Performance is a personal training website built to support a results-driven fitness brand focused on strength, accountability, and long-term progress. The goal was to create a site that feels confident, straightforward, and professional — avoiding gimmicks while clearly communicating expertise and credibility.
The site needed to convert interest into action quickly, while remaining easy to update and scalable as offerings evolve.
Approach
The design emphasizes clarity and momentum. Layouts are clean and direct, guiding visitors toward core information such as services, philosophy, and contact without unnecessary friction. Typography and spacing reinforce a sense of structure and discipline, aligning with the brand’s performance-focused identity.
From a technical standpoint, the site was built on a streamlined WordPress foundation, prioritizing fast load times and responsive behavior across devices. The architecture supports clear calls to action, simple content management, and reliable performance — critical for a business where first impressions and trust matter.
Key Features & Considerations
- Clean, conversion-focused layout designed to guide users quickly
- Mobile-first responsive design optimized for real-world use
- Performance-conscious WordPress build for fast page loads
- Clear service presentation without visual clutter
- Flexible structure to support future programs or content additions
Outcome
The finished site presents Mercer Performance as confident, capable, and professional — reinforcing trust while making it easy for prospective clients to take the next step. The foundation allows the business to grow without requiring constant technical intervention or redesign.
