Overview
Traffic Plan is a professional services website built to support a consulting firm focused on strategic planning and growth initiatives. I served as the lead developer on the project, translating approved designs into a fast, reliable, and maintainable WordPress build.
The goal was to ensure the final site matched the intended visual direction while meeting high standards for performance, responsiveness, and long-term usability.
Approach
The development work focused on precision and consistency. Layouts were implemented carefully to preserve design intent across breakpoints, while ensuring clean structure and predictable behavior across browsers and devices.
Performance and maintainability were prioritized throughout the build. The WordPress architecture was kept lean, avoiding unnecessary dependencies and ensuring the client could manage content confidently without technical friction. Close attention was paid to spacing, typography, and component reuse to keep the system flexible as the site evolves.
Key Features & Considerations
- Front-end development translating design into a production-ready site
- Clean, maintainable WordPress build focused on long-term usability
- Responsive layouts optimized for desktop, tablet, and mobile
- Performance-conscious implementation with fast load times
- Structured components designed for easy content updates
Outcome
The completed site delivers a polished, professional digital presence that aligns with the Traffic Plan brand while providing a solid technical foundation for future growth. The project demonstrates disciplined front-end development and the ability to collaborate effectively within a defined design system.
